While only the R&D wonks at Audi can tell why they’ve beefed the car up with so much muscle, here are some possible reasons. One, not everyone can take a car geared for suburban mothers and stuff it with suspension that would make Spiderman envious, and power it up with a drive-train that can hold out in a head-to-head contest with any sports car. Audi wants to prove it can. Two, because there is a tiny population that wants the combined benefits of being able to cart around kids in the backseat, stuff the trunk with grocery bags, office files and tennis rackets, and still have the ability to speed down a highway, touching 100 km an hour in under four seconds. And three, there's a select bunch of A-listers who prefer to be seen in an understated car with overstated performance.