VivaKi India, part of Publicis Groupe, has appointed Harsha Joshi as COO, VivaKi Exchange, to spearhead and oversee the media buying for Starcom MediaVest Group and Zenith Optimedia. She will report into Mona Jain, CEO of VivaKi Exchange.
Harsha moves from Spatial Access Media Solutions, where she was CEO of SA3- Media and International.
She comes with over two decades of media planning, buying and digital experience. She has worked with clients such as P&G, Godrej, Cadbury, Asian paints, Coco Cola, Britannia, Colgate and HUL.
Srikant Sastri, Country Chair, VivaKi (India) said, “VivaKi Exchange (VX) has a great reputation for delivering buying value to clients of both SMG & ZO. Having an experienced person like Harsha focus more deeply on this will bring greater investment acumen and innovation.”
Joshi said, “I am delighted to return to main stream media post my short but successful stint in Media Audit, which I will leverage to deliver better value to VX and its clients. I am looking forward to this new and exciting chapter in my career.”