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With customer behaviour changing, Eno & Sensodyne lace up for digital race

With the creative ecosystem being overhauled in a lockdown, GSK Consumer refurbishes the digital branding toolkit

Arundhuti Dasgupta |Business Standard | Mumbai
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With customer behaviour changing, Eno & Sensodyne lace up for digital race

4 min read Last Updated : Jun 05 2020 | 2:23 AM IST
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Trust can be an elusive ally in a lockdown; ask brands that have spent years nurturing their customer base only to lose them to private labels or a local start-up as the pandemic overturns routine all

Topics :GSK Consumer HealthBrandsdigital brandconsumers

First Published: Jun 05 2020 | 12:38 AM IST

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