Brands

Launch of the Barcelona-born label strengthens the company's house-of-brands strategy amid rising demand for fashion-forward eyewear

In this episode Tuhina Pandey, Director APAC Communications & Marketing, India and South Asia, IBM, talks about opportunities and challenges in marketing communications and gives career advices >

Australia Essence debuts nine Australian luxury brands in India spanning wellness, lifestyle, food and beverages, betting on the rise of aspirational premium consumers

Brands can win big with campaign reruns, but there's a lesson in getting it right

Indian shoppers are prioritising value and price over brand loyalty as retailers expand private labels and enhance shelf visibility, says EY Future Consumer Index

Kohli exits the longest format as India's fourth-highest run scorer and most influential celebrity brand, leaving behind a legacy of dominance and global appeal

Both parties confirmed that 'Lodha Group' and 'HoABL' have no connection with each other. Both entities will communicate the same widely

Britannia Industries was the first to jump on the viral Croissant-Prashant reel and even renamed its Britannia Treat Instagram account to Britannia.Prashant

All the matches are being broadcast on Star Sports and Sports18 television channels and streamed live on JioHotstar, its over-the-top (OTT) platform

Smart wearable firm Boult expects to close the current financial year with about 33 per cent growth in net revenue at Rs 800 crore, a top company official said on Wednesday. Speaking on the sidelines of launching new TWS (truly wireless) earwears, as part of a collaboration with Ford Mustang, Boult Co-Founder and CEO, Varun Gupta said the company expects the 25 per cent of total sales to come from smartwatch portfolio and around 75 per cent from audio devices in the current fiscal year. "We had Rs 600 crore revenue in 2024-25. This year, we are on track to record a revenue of Rs 800 crore minus taxes. Our gross merchandise value will be over Rs 1,000 crore," Gupta said. According to the market research firm IDC, India's wearable device full-year shipments declined year-on-year for the first time ever, falling 11.3 per cent to 119 million units in 2024 compared to about 134 million units supplied in 2023. The major decline was driven by smartwatches while the earwear category ...

After the India's Got Latent controversy, agencies say brands are likely to take proactive measures like rigorous vetting of contracts and crisis-management strategies

In recent days, other businesses, such as the travel site Travala.com, also began accepting $Trump for payment

Reliance Retail is temporarily closing its Centro stores to revamp the format, shifting focus to its own brands and shop-in-shop models, with several outlets set to close this month

FMCG remains the largest super-category, followed by food & beverage, automobile, and personal accessories

Neeraj Chopra, India's most affable athlete with an angelic smile, failed to defend his javelin gold three years ago, to settle for silver

After securing twin Bronze medals in the 2024 Paris Olympics, over 40 brands have approached Manu Bhaker for endorsements, fee increases from Rs 20 lakh to crores

Representatives of Indian Olympic medalists are preparing legal action against brands using their athletes' images in congratulatory ads without sponsorship

Talking about trends that emerged during testing of over 1,400 Indian ads for the 4th edition of Kantar's Creative Effectiveness Awards, Mohanty said that hyper-regionalisation is now gaining steam

Shah Rukh Khan unveils another collection of his son's D'yavol X collection. The actor shared a post on X featuring himself with his son Aryan and daughter Suhana

The company said it is aiming to onboard banks and large enterprises with an extensive distribution network with the launch of the RaaS portal