The couple’s farm is divvied up into 301 plots of 600 sq ft each, and 278 of these have been rented out for Rs 2,500 per month per unit. “You should see the place on a Saturday. The farm is packed with people, including children,” says Manjunatha. People come on weekdays, too, but often that’s only if they want to plant something that isn’t already a part of Farmizen’s extensive seed-menu featuring amaranthus, beetroot, French beans, kale, methi, brinjal, cauliflower…. Some time ago, a software engineer from Andhra Pradesh had planted the indigenous fiery Guntur chillies from his hometown. Today, another subscriber is slotted to come over; she wants to plant Malabar spinach.