 "Lack of trust, substandard products haunt gold buyers in India: Survey")
Despite India being one of the largest consumers of gold and gold jewellery, a high percentage of consumers are being cheated by jewellers. This has resulted in poor trust between the buyers and sellers. Many times buyers get duped despite being well aware about the importance of hallmarking. Interestingly, Indians comprise nearly 18 per cent of the 4,345 tonnes of global gold purchases annually.
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