Formed in September 2020, FACE is a not-for-profit industry association, intended to drive ethical lending practices among the digital lenders in the country. The organisation has been working closely with the regulator (RBI), industry players, and other stakeholders to address the need of consumer protection and dealing with fringe-elements that hurt consumer trust in the system. Digital lenders such as EarlySalary, Kissht, LoanTap, Cashe, KreditBee, PaySense, StashFIN, CredAvenue, and a few others are members of FACE.
“… (we) intend to work with the RBI and all official stakeholders to promote responsible lending, which will uphold ethical lending practices, data security, cyber security, consumer privacy and to weed out predatory lenders”, said Ram Rastogi - Governance Council Member at FACE.