Chief Ministers, central ministries and PSU heads were being prodded to pronounce their support for this absurd plan, which included among other fantastical ideas, things like urging people to car pool and a ‘free cycle scheme’ in select cities. A sum of Rs. 45 crores has been allocated for this campaign that will be launched from the 1st of August and rope in sports icons like Virat Kohli and Saina Nehwal to propagate the minister’s message. Moily had, keep in mind, also pitched for night curfew at petrol pumps a few days ago – a proposal that was unanimously slammed.
How much will all of this cost? Who will these cycles be given to? What exactly is the scale of this program? We don’t know. One can’t help but think, it’s a sneaky election sop. Nitish Kumar’s bicycle scheme is a big success, remember?
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