In January 2018, the Adityanath government had announced a new excise policy to take on liquor cartels and big traders enjoying hegemony in the organised liquor retail. UP health minister and government spokesperson Siddharth Nath Singh had then said the new excise policy would hit at “crony capitalism” and monopoly in liquor trade. He has also spoken of introducing transparency.
Under the new policy, the state had dissolved the special Meerut excise zone created under Mayawati's rule (2007-12), which consisted of Meerut, Saharanpur, Moradabad and Bareilly divisions. It was allegedly carved out to benefit late liquor baron Ponty Chadha’s Wave Group, which enjoyed a virtual monopoly on UP’s retail liquor trade under the erstwhile regime. Wave Group entities were awarded both wholesale and retail contracts in Meerut zone.