The ruling is a blow for Amazon, but there’s no guarantee the union will prevail a second time round. While the pandemic hampered the RWDSU’s first campaign, union membership was a tougher sell in Bessemer, Alabama, than in larger cities. Amazon’s starting wage of $15 an hour goes a lot further in Bessemer than in more expensive locations. The company also provides health benefits not offered by many local employers.
Moreover, Amazon can be expected to wage as fierce a campaign as it did last time -- holding mandatory “information sessions” with employees, where managers argue that a union won’t necessarily improve wages and benefits. Such direct appeals likely helped the company win handily last time. Of the more than 3,000 ballots cast, Amazon garnered 1,798 no votes to 738 yes votes in favor of the union. While federal officials set aside 505 contested ballots -- most of them disputed by Amazon, according to the union-- there weren’t enough to change the result.