Facebook or Instagram? Where US adults are active on social media

Americans aged 30 to 49 are using Instagram and Snapchat, respectively

social media
.
Pew Research Centre
Last Updated : Mar 14 2018 | 9:15 PM IST
According to a recent Pew Research study, 40 and 26 per cent of Americans aged 30 to 49 are using Instagram and Snapchat, respectively, these days, making them much less of a parents-free zone than many teenagers might like.
 
Both platforms are no match for Facebook in terms of their reach across all age groups however, as the following chart illustrates. Based on telephone interviews of 1,072 Americans aged 30 to 64 conducted in Jan 2018.
 
 
Source: Pew Research Center

One subscription. Two world-class reads.

Already subscribed? Log in

Subscribe to read the full story →
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

Next Story