It's Facebook again: 3 million users' data was exposed by myPersonality app

The social media giant on Monday said that is auditing each and every app that has access to the data of its users and has already suspended 200 apps which failed to comply with its policies

Facebook
Facebook’s move comes amid pressure from large states that accuse Facebook of slashing their tax bills by re-routing their EU profits to low-tax countries
IANS San Francisco
Last Updated : May 15 2018 | 11:05 AM IST

A data set of over 3 million Facebook users collected via a personality app was available to download freely for anyone for almost four years, New Scientist reported.

The dataset was collected via the personality quiz app "myPersonality" by academics at the University of Cambridge.

"The data was highly sensitive, revealing personal details of Facebook users, such as the results of psychological tests.

"It was meant to be stored and shared anonymously, however such poor precautions were taken that deanonymising would not be hard," the report said.

The data sets were controlled by David Stillwell and Michal Kosinski at the University of Cambridge.

"More than 6 million people completed the tests on the myPersonality app and nearly half agreed to share data from their Facebook profiles with the project," said the report.

Alexandr Kogan, at the centre of the British political consultancy firm Cambridge Analytica scandal, was previously part of the project.

"Cambridge Analytica had approached the myPersonality app team in 2013 to get access to the data, but was turned down because of its political ambitions," the report said.

Facebook last month suspended "myPersonality" from its platform, saying the app may have violated its policies.

The social media giant on Monday said that is auditing each and every app that has access to the data of its users and has already suspended 200 apps which failed to comply with its policies.

The company CEO Mark Zuckerberg had promised a thorough investigation and audit into apps that had access to information before Facebook changed its platform policies in 2014 -- significantly reducing the data apps could access.

"To date, thousands of apps have been investigated and around 200 have been suspended -- pending a thorough investigation into whether they did in fact misuse any data," Facebook said.

If Facebook finds evidence that these or other apps did misuse data, it will ban them and notify users via Help Centre on its website.

Appearing before the US Congress in April, Zuckerberg told lawmakers that his own personal data was part of 87 million Facebook users that was improperly shared with Cambridge Analytica.

 

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: May 15 2018 | 11:05 AM IST

Next Story