Answers to last week's quiz (#058)

 

1. Link these models to a brand — Sprinter, Charger, Nitro, Viper and Avenger.
   The Dodge vehicle brand 
   
   
   
2. At the New York World’s Fair in 1939 and 1940, this company positioned itself, in terms of the space and expanse of its exhibit, in the same class as GM and GE. Peter Drucker, then a journalist, wanted to write a story about this small frog behaving like a big shot. Unfortunately, his story was rejected by his editor. Identify the company being referred to.
   IBM 
   
   
   
3. Who called his organisational model “Federal decentralistion”? This model was based on business unit thinking, and promoted by management gurus Peter Drucker and Alfred Chandler. 
   Alfred P Sloan, during his years at General Motors 
   
   
   
4. Which company uses the line “A Family Company” along with its logo on most of its products? 
   S C Johnson, makers of products like Mr Muscle and Ziplock
   
   
   
5. What is common to Tiger Woods, John Sculley, Winston Churchill, Bruce Willis and Jack Welch
   They are all celebrities who stutter and find their name on the website of a non-profit organisation called the Stuttering Foundation of America 
   
   
   
6. The success and sale proceeds of Ever-Sharp mechanical pencils led to the formation of which company?
   Sharp Corporation
   
   
   
7. Which brand was the first to introduce filter cigarettes? 
   Du Maurier in 1926. Du Maurier is a brand of cigarettes produced by Imperial Tobacco Canada, a subsidiary of British American Tobacco.
   
   
   
8. To which product category are the brand names Newton, Boss and Wizard linked? 
   PDAs. Newton was from Apple, Boss from Casio, and Wizard from Sharp.
   
   
   
9. Which company’s founding concept was to design and build an aircraft for the first non-stop flight across the United States? 
   Douglas Aircraft Company founded in 1920. It is now known as McDonnell Douglas. 
   
   
   
10. Identify this logo. 
    It belongs to Citroen, the French car. The two chevrons of their logo is meant to represent gear teeth.
      

 

 

 

 

 

There were nine all-correct entries for the strategist quiz # 58. The winners who will receive a copy of Ten Deadly Marketing Sins are: Chander, New Delhi; T P Pradeep, Kochi; Minhaj Alam, Kerala; S Nausherwan, Patna; Abdul Hamid, New Delhi; Hena Jabeen, New Delhi; Sanat Kumar Mukherjee, Kolkata; Sharique Alam, New Delhi; Jayant Ashtikar, New Delhi. Chander also wins Rs 2,000.