Answers to last week's quiz (#128)

 

1. What was founded by Darbari Seth of Tata Chemicals in 1974 to find solutions to energy efficiency?
   Teri (The Energy and Resources Institute) 
    
2. This 100-year-old brand for which India is the second-largest market after Brazil has now a mausambi (sweet lime) flavour. Identify it.
   Eno Fruit Salt from GlaxoSmithKline 
    
3. Names such as Parliamentary Procedure, Lazy Susan and Bulletin Board were suggested for this path-breaking technology during its founding in the early 1970s. By what name is it known today?
   The Ethernet, created by Bob Metcalfe 
    
4. This world-class company’s CEO reckons that his company may already be at the fourth stage of corporate decline, as defined by Jim Collins in his book How the Mighty Fall. Name him and his company.
   Akio Toyoda, CEO of Toyota Motors 
    
5. Who introduced the Brand Asset Valuator (BAV)? 
   BAV was introduced by Young and Rubicam. It measures the value of a brand along four dimensions: Differentiation, relevance, esteem and knowledge. 
    
6. Which Indian brand used to run the punch line: “For the man who doesn’t have to try… too hard”?
   Denim After Shave from Hindustan Lever 
    
7. The title “Diamonds are Forever” was apparently inspired by an advertisement in an American magazine which Ian Fleming, creator of James Bond, saw in 1956. This brand still uses the same punch line. Name it.
   DeBeers, whose slogan is “A diamond is forever” 
    
8. In preparation for the ban on tobacco advertising in the UK in 1997, which popular brand began to position its logo against the background of purple silk? Subsequent to the ban it continued to show logo-free swaths of purple silk.
   Silk Cut 
    
9. Unlimited Limited and Unincorporated Inc were proposed names for which company initially?
   Microsoft 
    
10. Identify the logo.
    Galleon Group, one of the largest hedge fund management firms headed by Raj Rajaratnam caught in the insider trading scandal

 

There were nine all-correct entries for the strategist quiz #128. The winners who will receive a copy of Life’s Missing Instruction Manual are: Mili Hota, Ahmedabad; B R Dileep Aathresh, Bangalore; Sudip Kalyan Dey, Kolkata; Kuriakose K G, Cochin; Pradeep Sharma, Pune; Ritika Arora, Bangalore; L Ranjan Reddy, Hyderabad; B N Rao, Bangalore; Monika Malik, Gurgaon; and Poornanand Bhat, Bangalore. Mili Hota also wins Rs 2,000.