Answers to the Strategist quiz (#464)

1. This brand that is having trouble in India was founded by a Korean immigrant in the US while working as a janitor and serving coffee at a fuel station. It has also been hauled up by media houses alleging it was promoting a Christian agenda because it sold apparel items printed with words like "Thank God", "holy", "peace", "faith", "hope", "love" and "Jesus". Name the brand and its founder.
   
   Forever 21. It was founded in 1984 by Do Don Wan Chang in LA in 1984. It was first called Fashion 21
    
2. A poison pill is a tactic utilised by companies to prevent or discourage hostile takeovers. Soon after AOL went public in 1992 it had to pass a board resolution to use a poison pill that had a threshold of 20 per cent of its stock to confront whom?
   
   Paul Allen co-founder of Microsoft. Microsoft was trying to buy AOL before it launched MSN
    
3. This company, set up in 1928, was named by the founder after his mother's maiden name. Today most of its key assets bear the names of its family members: Adrain, Anna, Alexander, Emma, Mckinney, Caroline, Cecilie and the list goes on. Name the company and its founder.
   
   Maersk Shipping. A.P. Møller formally adopted the Maersk name for its shipping operations in 1928.The name "Maersk" had been Peter Møller's mother's maiden name, and itself was thought to stem from the Danish word "marsk" (marsh).
    
4. The two Eds created the first folding wood-slat porch recliner. As their innovative recliner became increasingly popular, the need for a name became apparent. The partners held a public contest to name the recliner, thus finding a name and generating further interest in their product. In November 1930, the winning name, __, was trademarked, and the patent for the new mechanism was issued in January 1931. Name the company and its founders.
   
   Edward Knabusch and Edwin Shoemaker, ("the two Eds") who founded the La-Z-Boy furniture company which is listed on NYSE
    
5. Who was Ford India's equal partner in 1999 when it launched its first product, Ford Escort?
   
   JMahindra & Mahindra
    
6. In 1947, professionals from Boston, Chicago, New York and Philadelphia joined hands to promote the exchange of ideas and support the welfare of this profession. It uses the base line - A difference that matters. Name the organisation.
   
   The CFA Institute
    
7. This company's research division that churns out new tech products is named is representative of the first and last alphabet in the English language. Name it and its owner.
   
   Lab 126 set up by Amazon to design the kindle. The number 1 represents the first alphabet A and 26 represents Z
    
8. What is the term to describe the introduction of a new brand by a company that already has an established brand in the same product category? The intent is to increase overall market share in a category, and crowd out competition.
   
   Flanker Brand
    
9. Which company's baseline reads, "There is only one"?
   
   Velcro Inc
    
10. Whose logo is this? A recent release.
    

LATAM Airlines Group which is the holding company resulting from the merger of LAN and TAM airlines, the largest carriers of Chile and Brazil, respectively. And combined, the two make the biggest carrier in Latin America. The LATAM Airlines Group has a fleet of 300 aircraft and 53,000 employees

There were 4 correct entries to quiz No 464. Soni Srivastava from Gurgaon, wins Rs 2000. The winner is based on the first correct entry received.