Answers to the Strategist quiz (#468)

1. This digital media company gets its name from the act of people combining pieces of the web in interesting ways. For example plotting photos from your Flickr account on Google Maps or picking up a video from You tube and posting it on a blog. It is also responsible for creating a day that commemorates a global phenomenon in the month of June. Name the company and the day that is celebrated.
   
   The digital media company Mashable founded by Pete Cashmore in 20015. It gets its name from the term mashups used for compiling digital content. The Social Media Day celebrated on June 30th was launched by Mashable in 2010, when it found that often its fans going to real life meetups.
    
2. This company worked with a related branch of British Secret Service MI6 called MI9 whose mission was providing aid for escapes from prisons during WW-II. Since it had developed capabilities to print on silk and tissue paper it created a special edition of __ for World War II prisoners of war held by the Germans. Hidden inside the __ box were maps, compasses, real money and other objects useful for escaping. They were distributed to prisoners by charities and the International Red Cross. Name the product and the company.
   
   Waddington's Monopoly. It was a British company that was the official printer and distributor of Parker Brothers Monopoly in the UK. It was taken over by Hasbro in the 1990s
    
3. It is a law that stems out of an observation in economics that in many markets it is rational for producers to make their products as similar as possible. Basically leading to the fact that products marketed in retail should be similar. This is also referred to as the principle of minimum differentiation. It is named after the person who propounded it. Name it.
   
   It is called Hotelling's Law. The observation was made by Harold Hotelling (1895-1973) in the article "Stability in Competition" in Economic Journal in 1929
    
4. Which brand in its recent ad finds homemade pickle being sent by the mother of an astronaut who is in a space station having his paratha?
   
   Finolex Fans
    
5. Who has launched a limited edition "Watt a Box" that has a compartment for food, a built-in power bank and leads for charging your cell phone while eating? It is presented to the customer when food is delivered home.
   
   KFC India. The limited-edition boxes, featuring detachable 6,100mAh Lithium-ion battery, USB cable and Apple lightning cable, are being offered in a week-long contest in select cities in India
    
6. What did the publishing of a green paper in the Federal register of US in 1998 lead to?
   
   The incorporation of ICANN (The Internet Corporation for Assigned Names and Numbers
    
7. What is the buzzword used to describe the initial spurt of energy one pours into work after returning from vacation or a relaxing weekend. It generally wears off by lunch on a Monday or the day one resumes work post a holiday.
   
   Work Spasm
    
8. The celebrity chef Vikas Khanna and badminton player Saina Nehwal are the brand ambassadors for which brand?
   
   Usha, makers of fans
    
9. For what will these five brands be seen together - Cadbury 5 Star, Airtel, Shop CJ, Amazon and AirAsia?
   
   Brand associations for Superstar Rajnikant's next film "Kabali"
    
10. Identify the brand from the first version of its mascot released in the early 1900s.
    
    

The Striding man representing Johnnie Walker whisky. It was sketched by cartoonist Thomas Arthur Browne on a napkin over lunch in 1908

There were 9 correct entries to quiz No 468. Ritu Bharadwaj from Aligarh, wins Rs 2000. The winner is based on the first correct entry received.