KIT: The Indian apparel market

STRATEGIC TOOLS FOR THE PRACTISING MANAGER

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Technopak Advisors New Delhi
Last Updated : Jan 29 2013 | 1:33 AM IST

The apparel market is divided into four categories: men's wear, women's wear, unisex wear and kids' wear.

The men's wear market accounts for 35.5 per cent of the total apparel market and is valued at Rs 41,700 crore.

The women's wear market is 32.3 per cent of the total apparel market and is valued at Rs 37,900 crore.

The unisex-wear market, valued at Rs 8,900 crore, is 7.5 per cent of the total apparel market.

The kids' wear market is estimated at Rs 28,800 crore. It makes up 24.5 per cent of the total apparel market.

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*Estimate year for all figures: 2007

NUGGETS
Selections from management journals

Less than a week after Hillary Clinton announced that she was suspending her bid for the Democratic presidential nomination, Laura Liswood tossed one of the central issues of Clinton's campaign out to an audience of women business owners: What does it take to make a world leader? And more pointedly, what distinguishes male leaders from female leaders?

Lessons from the helm: Women heads of state on leadership
Knowledge@W P Carey
June 26, 2008
Read this article at http://knowledge.wpcarey.asu.edu/

Executives, board members, the press, and investors regularly look at total returns to shareholders (TRS) as an important metric of value creation.

Yet TRS, like any performance metric, is instructive only when users understand its components. Actual corporate performance, for example, is only part of the mix, as TRS is also heavily influenced by changes in investors' expectations of future performance.

Sophisticated managers know that a failure to grasp how the various components work together can generate unrealistic expectations among companies or their investors and even steer companies to pursue more growth or take on more risk

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First Published: Jul 15 2008 | 12:00 AM IST

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