The Strategist Quiz #056

 

1. The CEO of which airline is known to sometimes hide in the overhead bins in his planes and dress up like a drag to create a fun atmosphere and promote the airline?.
   
    
2. Which company has launched an initiative called Astra (Advanced Sales Training for Retail Ascendance) for its sales and distribution partners? They learn marketing through plays staged at their shops by professional actors.
   
    
3. Which company founded by an Indian is known to be the second largest manufacturer of cordless phones in the world?
   
    
4. Keeping in mind the environment, which automaker was the first to use solvent-free waterborne paint in mass production?
   
    
5. Which brand began its life in 1894 and was originally manufactured from the residue of another soap that was launched 10 years earlier?
   
    
6. The cosmetics industry thrives on using ingredients from this water body known to have curative and therapeutic properties. The Greeks called it "Lake Asphaltites", due to the naturally surfacing asphalt. Name it.
   
    
7. In 1912, who developed a test to measure the "hotness" of chilli peppers?
   
    
8. Kvass, the traditional Russian drink, is making a comeback. A company by the name Nikola made a name for itself by producing this patriotic drink. What does this company's name signify?
   
    
9. Name the brand founded by T Ramesh Pai of the Manipal Group in 1962? It is one of the most popular brands in its category with over 60 per cent market share.
   
    
10. Which airline's frequent flyer programme is called Matmid?

Ten all-correct entries will receive a copy of Michael J Marquardt's Leading with Questions, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 23 July. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.