The Strategist Quiz #058

 

1. Link these models to a brand — Sprinter, Charger, Nitro, Viper and Avenger. 
    
2. At the New York World’s Fair in 1939 and 1940, this company positioned itself, in terms of the space and expanse of its exhibit, in the same class as GM and GE. Peter Drucker, then a journalist, wanted to write a story about this small frog behaving like a big shot. Unfortunately, his story was rejected by his editor. Identify the company being referred to. 
    
3. Who called his organisational model “Federal decentralistion”? This model was based on business unit thinking, and promoted by management gurus Peter Drucker and Alfred Chandler. 
    
4. Which company uses the line “A Family Company” along with its logo on most of its products? 
    
5. What is common to Tiger Woods, John Sculley, Winston Churchill, Bruce Willis and Jack Welch? 
    
6. The success and sale proceeds of Ever-Sharp mechanical pencils led to the formation of which company? 
    
7. Which brand was the first to introduce filter cigarettes? 
    
8. To which product category are the brand names Newton, Boss and Wizard linked? 
    
9. Which company’s founding concept was to design and build an aircraft for the first non-stop flight across the United States? 
    
10. Identify this logo. 

 

Ten all-correct entries will receive a copy of Philip Kotler’s Ten Deadly Marketing Sins, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 6 August. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.