The Strategist Quiz (#078)

 

1. Which multinational once launched a confectionery brand by the name Chatpat Churanet? 
    
2. Mark Twain was practically bankrupt in 1894 due to a failed investment into a “revolutionary” typesetting machine. In an attempt to extricate himself from debt of $100,000, he undertook a tour of the British Empire and wrote a book called Following the Equator, an account of that travel. During this travel he stayed in a hotel in Bombay and wrote about the crows he saw outside the balcony of his room. In which hotel did he stay?
    
3. Largely because of the criticism of a business group cornering the lion’s share of loans from financial institutions, parliament passed the Monopolies and Restrictive Trade Practices Act in 1969. The following year the Sarkar Commission was set up to inquire into this group’s alleged malpractices. Name the group.
    
4. For which brand was Vivek Oberoi a mock Elvis brand ambassador in India?
    
5. Which new technology was used by Visa cards to combat fraud in 1984?
    
6. Name the tower built in an Indian city on the lines of the Big Ben in 1878. It is named after the blind mother of a prominent stock broker who donated funds required for its construction. The evening bell of the tower helped the blind lady know the time for dinner without any body’s help.
    
7. Why was the brand named Arges recently in the news?
    
8. Which company was responsible for coming up with the Friendship Day?
    
9. What is the Nano Speed 9000? 
    
10. This logo is used to name the transport system and stations in a particular city. What’s it called?

 

Ten all-correct entries will receive a copy of Bonnye E Stuart, Marilyn S Sarow and Laurence Stuart’s Integrated Business Communication in a Global Marketplace, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in.  All entries must carry the full postal address of the contestant. Last date for receiving entries: 24 December. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.