The Strategist Quiz (#396)

1. The Rolling Stones, Abba, Simply Red, Beyonce, Harley Davidson and Tina Turner are some of its customers…soon it will add Michael Jackson to its list of customers. Identify the company.
    
2. Which brand has announced that it will introduce in India 15 new models in 2015?
    
3. This company started its operations in 1894. Today, its sole brand and only product commands a market share of over 70 per cent in the Indian market. It imports its raw material in latex form from Afghanistan and processes it in Mumbai. It is also available on Amazon.com. Name it.
    
4. Connect a French impressionist landscape painter, who was born in the 1830s, with Benetton and a mobile phone brand that is considered to be a blatant copy of the iPhone6. Identify the company.
    
5. Which popular management guru has authored a book called "The Attackers Advantage"
    
6. Which company, under its brand offering, established a line of products under Symbioscience?
    
7. Which company has trademarked its brands UP with the word move?
    
8. Which brand uses this baseline "Are you ready for this" for a particular line of its products?
    
9. Which brands latest digital campaign, tells people to 'Do ThumbThing'?
    
10. Whose logo is this?
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: February 17 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

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