The Strategist Quiz (#444)

1. This person was a fullback at the University of Maryland, the founder of this brand got tired of having to change out of the sweat-soaked T-shirts worn under his jersey, however he noticed that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking synthetic fabric. Name the person and the brand he set up.
    
2. What is the term used for a technique adopted by marketers in which they slowly convince prospects to buy your products by dribbling different pieces of marketing techniques like sending postcards, flyers, emails ads etc over a long period of time?
    
3. "The Super 8 is back" With which product does one relate this statement to?
    
4. Whose famous lines are these "Bad Companies are destroyed by Crisis, good companies survive them, great companies are improved by them"?
    
5. Zaheer Khan and Irfan Pathan were among the brand ambassadors of this brand which was launched in India in the mid-2000s. Couple of years back about 1 lac plus units of this brand were recalled. Name the brand.
    
6. What is common to Czech Republic, Slovakia, Denmark, Estonia, Iceland and Sweden?
    
7. Whose magazine is titled The Label?
    
8. In economics, what term refers to the possibility of periods of high unemployment which tends to increase the rate of unemployment below which inflation begins to accelerate? This term is also used to describe a physical phenomenon in magnetic materials.
    
9. Whose motto or baseline is "Service to Services"?
    
10. Identify the brand from its logo?

 

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: January 12 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

www.facebook.com/gaurav.s.krishna