The Strategist Quiz (#439)

1. In the 1930s this one company conducted experiments to see if it could engineer a shorter lifespan for their products to increase its business. They wanted their light bulbs to burn out faster so that it would increase its flashlight sales. Name the company.
    
2. A phrase or word now a prerequisite in the digital era was first used in 1997 by a European company as part of its "Penelope" project. The product that was part of this project actually never reached the market. Subsequently it developed an operating system in collaboration with Psion, Motorola and Nokia. Name the company and the term it used.
    
3. What are these: Onion, Mallet, Bordeaux, Burgundy and Mosel?
    
4. This brand has been launched with the tagline Energy. It's our Nature. It is named after a historic personality. Name it?
    
5. In 2004 Toyota used a unique marketing tactic to sell its then newly launched Scion tC in the USA. It was an attempt to increase awareness for Toyota through non-traditional advertising techniques. What was done?
    
6. Connect Annie Besant & George Bernard Shaw with a Roman general Fabius Maximus, nicknamed "Cunctator", meaning the "Delayer" and what do you arrive at?
    
7. In Geek speak what is the term used for coffee shop, restaurant, bar or any public place where cool people meet in a Wi-Fi environment?
    
8. This brand was launched with a name which meant Snow in its country of origin but got into some controversy when its name was also a term used for a hooker or prostitute in spanish. Name this brand.
    
9. Whose tag line is "Get outta Here"?
    
10. Identify the company from its logo. The company was in news a few weeks ago.
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: December 15 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

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