The Strategist Quiz (#441)

1. Name the ad agency that earned numerous plaudits for Always' "Like a Girl," and was awarded for its campaigns for Kellogg's and Amnesty International this year.
    
2. The D&AD brand of pencils made out of wood, graphite, yellow, white and black pencils are made with flawless quality in the UK from sustainable, FSC-certified wood stocks. What is it also famous for?
    
3. Which brand that sported the tagline 'Giant compressive strength,' used India's first WWE wrestler as the central theme in one of its ad campaigns this year?
    
4. This is the first non US brand from India to create a custom graphic (an emoji of a lion) for the promoted trend offering on Twitter. Promoted trend offering is an advertising service on twitter and it costs roughly USD 2,00,000. Name the advertiser and the brand.
    
5. Which brand used animation for the first time in a TV commercial and when?
    
6. This brand's previous tagline launched in 2003 and translated to English meant "For the love of the automobile". Its subsequent tagline launched in 2007 has been scrapped recently. Name the brand and the tagline that was scrapped.
    
7. In the early 1900s - For the first time in its history, P&G paid an outside agency, J. Walter Thompson Co., to launch one of its famous products. Name it.
    
8. What concept was popularised by an adman in his book titled Applied Imagination published in the mid 50s?
    
9. Whose tag line in the 1990s read "not read by millions of people"
    
10. Whose logo is this?

 

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