The Strategist Quiz (#446)

1. Which service industry's origins would you relate to a dog called Sarama in the Rig Veda and people known as Palagalas mentioned in the Atharva Veda?
    
2. She is known as the catalog queen in the US and this is one of her statements: "Live like a miser in the beginning. Reinvest all the money you earn." Name her.
    
3. Which company's brand guideline reads "So next time you get a cup of java to go, remember, you can't drink coffee from a ____ cup - because there is no such thing!?" Fill in the blank and mention why this statement is made.
    
4. In the mid-1950s the Ford motor company opened a special products division which was meant to develop a car called the E-Car. Expand the E in the E-Car.
    
5. Name the cocktail that gets its name from a beach and an iron mine near Santiago de Cuba. The drink was supposedly invented by an American mining engineer who was working for a Spanish-American iron mining company.
    
6. Which was the first country in the world to ban plastic bags altogether?
    
7. Name the company that is credited with the invention of the world's first double coiled bulb.
    
8. The flagship store and the first global outlets of a very popular United States animated sitcom are opening in Beijing and Shanghai this year. Name it.
    
9. Which brand uses a trademarked phrase called "Why Wait"? It claims, "We started connecting the phone to the Internet. Now we are connecting the Internet to everything."
    
10. Name the brand from its logo.
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: February 2 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

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