by Damodar Mall
* Published by Random House India
* Price: Rs 299
* A go-to book for all consumer business enthusiasts
Also Read
by Philip and Milton Kotler
* Published by Wiley
* Price: Rs 1,095
* Optimise your companies' value by picking the top global urban markets in which to invest
CHANGE LESSONS FROM THE CEO: REAL PEOPLE, REAL CHANGE
by Johan Coetsee & Patrick Flood
* Published by Wiley
* Price: Rs 699
* In large organisations with established cultures, managing change can be the biggest challenge
EASY MONEY: EVOLUTION OF MONEY FROM ROBINSON CRUSOE TO THE FIRST WORLD WAR
by Vivek Kaul
* Published by Sage
* Price: Rs 395
* The lessons from the financial crisis have not been learned, governments are making the same mistakes which led to the crisis
ALIGNING STRATEGY AND SALES: THE CHOICES, SYSTEMS, AND BEHAVIORS THAT DRIVE EFFECTIVE SELLING
by Frank V Cespedes
* Published by Harvard Business Review Press
* Price: Rs 1,250
* How to address the gap between your sales efforts and strategy
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)