In fact, the ‘mutual funds sahi hain’ advertisement should be replaced with one that gives a powerful message to investors in debt funds. It should have been done months back. But it’s not too late. As an industry body, it is duty bound to do so. In the past, Amfi has not played any significant role in times of crisis. Yes, it might have held meetings with stakeholders (read fund houses and distributor), but its direct communication with investors has been limited to promoting mutual funds. It is a good time to turn things around.
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