From being the most expensive celebrity endorser in the country last April, Aamir Khan is now among the Bollywood celebrities with no endorsement deals in his kitty.
Probably the only 'Khan' in Bollywood not promoting any brand right now, Aamir was at a time charging anywhere between Rs 5-7 crores a day.
Sources close to the actor have revealed that this situation is only because of his selective nature about the brands that he endorses.
"Khan and his team are in discussion with some brands and an announcement will happen when something concrete comes out," said one of them.
Recently, Snapdeal stopped using ads featuring Khan immediately after the intolerance controversy broke out. Before this, the ecommerce firm had extensively featured Khan in its 'Dil Ki Deal' print, television and digital campaigns.
Last month, the tourism ministry dropped Khan as brand ambassador of its 'Incredible India' campaign that the actor was associated with since 2009. He was replaced by Amitabh Bachchan and Priyanka Chopra.
A person close to Khan said denied that the end of Snapdeal contract had anything to do with his November comments.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
