Celebrating the rich and diverse culture of India, artisans from all over the country came together to design the logo of Varun Dhawan starrer 'Sui Dhaaga'.
By creating the logo in as many as 15 different needle art forms from India, Sui Dhaaga hopes to create awareness about India's culture amongst today's youth and the impact that it leaves on modern design, fabrics and fashion at large. Art forms from states like Kashmir, Punjab, Gujarat, Uttar Pradesh, Tamil Nadu, Odisha, and Lucknow have been used for the initiative.
'Sui -Dhaaga' is based on the stories of self-reliance and high spirits of the two central characters, Mamta and Mauji, rooted in an earthy town of India. It is inspired by Mahatma Gandhi's 'Make in India' ideology, which is being campaigned by the Government of India.
While Varun plays the role of a tailor, Anushka plays an embroiderer in the film. The love story is slated to hit the screens on September 28.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app