ATMA annual convention turns spotlight on tyre industry

The first Automotive Tyre Manufacturers' Association (ATMA) Annual Convention, poised to become the flagship event of tyre industry in India, will be held on February 7, 2018 here, themed "Tyre Industry - Taking India to the World".

"Having played its well deserved role as a lead sector of manufacturing, Tyre Industry in India is at the cusp of a significant growth. At a time when private investment cycle in India is yet to be revived, Indian tyre industry has invested over Rs. 45000 crore in recent years. The ATMA Convention represents the conviction and self-belief of the Indian tyre industry to be a world class manufacturing setup in its own right", said Satish Sharma, Chairman of ATMA.

The convention will bring together automotive and tyre industry leaders, policy makers, government officials, thought leaders, consultants and top management of tyre industry raw material partners. The deliberations will help chalk out the agenda for the future while discussing current realities and future expectations of the tyre industry.

An important highlight of the Convention is the release of a research report by Suresh Prabhu, Commerce and Industry Minister on tyre industry's competitiveness, export achievements and the policy enablers which could accelerate industry's growth.

Fleet Management Companies have been playing a key role in improving competitiveness of transportation sector. Logistics is an important part of Ease of Doing Business. On the occasion of first Convention, ATMA has launched Fleet Management Awards which will recognize the excellence in the sector. Five Fleet Management awards will be conferred in the fields of Drivers' Training and HR Practices; Safety Initiatives; Adoption of Technology / Telematics; Adoption of Efficiency Measures and Corporate Social Responsibility by Amitabh Kant, CEO NITI Aayog in a glittering ceremony.

A special award has also been instituted to recognise and reward a person or institution that has rendered exemplary services to help tyre industry meet its objectives of a safe and improved road transport.

ATMA is amongst the most active national industry bodies in the country representing Rs. 55000 crore automotive tyre industry. Eleven large tyre companies comprising mix of Indian and International tyre majors and representing over 90 percent of production of tyres in India are members of the Association. ATMA members include Apollo Tyres, Birla Tyres, Bridgestone India, Ceat, Continental India, Goodyear India, JK Tyre and Industries, Michelin, MRF, TVS Tyres and Yokohama.