Bajaj's Super EMI Festival: Last day of cashless shopping

Bajaj Finance Ltd. (BFL), India's leading consumer finance lending company, today announced a Super EMI Festival to boost cashless, hassle-less, unlimited shopping.

It is a call to the country to adopt the digital route to avail EMI benefits and super- saving offers. The festival, which ends this evening, has incredible offers on diverse products and brands.

These cards can be used at POS machines of BFL's partners, retailers and manufacturers across the country. The initiative aims at empowering customers to avail interest-free lending with minimum EMI of Rs.999 per month on the purchase of consumer products.

Bajaj Super EMI Festival eludes the hurdles of the cashless economy and endeavours to ease transactional processes. The festival brings a combination of EMI offers on various products, gadgets and services through EMI cards.

The 11-day festival began on December 9, providing a platform to customers to avail minimum EMI facility across 12,000 consumer product categories.

With the new initiative, the company promulgates the new, easy, smart mode of shopping coupled with lucrative offers. Bajaj Super EMI festival offers is a step towards espousing the digital platform in our daily routine. It propagates the message of adopting the new medium from this day and this moment. These cards can be used at POS machines of BFL's partners, retailers and manufacturers across the country.

Mr. Devang, Mody, President - Consumer Finance, Bajaj Finance on the initiative stated, "The initiative reinforces our commitment to increasing the affordability and catering the aspirational needs of the customers. Through this initiative, we encourage our 18 million customers to adopt digital route by going cashless to avail the minimum EMI benefits on consumer products."

The festive season in India concludes in Diwali, after which the aspirational customers wait for the next season sale in summer. BFL's lowest EMI initiative intends to redefine the season sales by extending it until December and aligning it with global festive season sale.