Residents of a New York neighbourhood have taken to covering up Beyonce's bikini ads for clothing store H and M.
According to New York blog Bowerie Boogie, a bus stop billboard of the 31-year-old singer in a barely there bikini was covered up, Stuff.co.nz reported.
A person said that every day someone tapes a cover over the ad and every day people rip it down.
The person added that they suspect the same modesty war that exists in Williamsburg, but it is daily now.
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