Campaigners are telling companies to stop "bombarding" people with unwanted mobile alerts, as government figures reveal that as many as two million nuisance calls and texts are made every day.
Concern has grown about not only the annoyance caused to consumers but also the potential for distress and financial harm.
Industry figures show around 30 million Britons received an unwanted communication about Payment Protection Insurance (PPI) alone last year, Sky News reported.
According to Citizens Advice, nine out of 10 people who receive these calls say that they do not trust companies who resort to cold calling.
A debate on the issues surrounding nuisance calls is set to take place in the House of Commons.
MPs will push the Government to take action on the way consent is given and used, getting the industry itself to act responsibly to protect vulnerable consumers.
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