CAIT urges govt. for action against Maggi brand ambassadors

The Confederation of All India Traders (CAIT) on Sunday urged Union Health Minister J.P. Nadda and Consumer Affairs Minister Ram Vilas Paswan to take action against brand ambassadors of Nestle's famous noodles brand Maggi under the FSSAI Act.

"Today, CAIT has sent a communication to Ram Vilas and J.P. Nadda on the recent Maggi episode. CAIT has demanded an action against brand ambassadors Amitabh Bacchan, Preity Zinta and Madhuri Dixit. The government has taken initiative to prosecute the manufacturer of Maggi but no action was taken to impede the Brand Ambassadors that have endorsed the product as being very healthy," said CAIT secretary General Praveen Khandelwal.

The Food Safety and Standards Authority of India (FSSAI) had earlier directed Nestle India to withdraw nine variants of Maggi noodles found unsafe from the market and to stop the further production and sale of the same.

Nestle Global CEO Paul Bulcke had earlier assured that the product was safe for consumption, and expressed confidence about instant noodles being back on Indian shelves soon.

Delhi, Uttarakhand, Jammu and Kashmir, Tamil Nadu, Gujarat, Madhya Pradesh and Telangana have banned Maggi.

Singapore has also banned the instant noodles, with reports stating that the United Kingdom has also ordered a study into its ingredients.