CarDekho launches digital dealer program for customer experience

CarDekho.com, India's leading online automobile portal has launched a 'Priority Digital Dealer' program. The move will help its dealer adopt the latest technologies to deliver services thereby improving used car buying and selling experience of customers.

India's auto market is expected to grow 15.6 percent this year, nearly five times faster than the global growth rate. The used car market is growing at fast rate [in line with global benchmarks and is supposed to become double of new cars over next three years.

However, the entire process of short listing inspecting, test driving, title transfer, and then accessing loans, roadside assistance and warranty is very cumbersome while buying a used car. With this program, dealers will be provided with technology tools that help them address all the pain points of a used car buyer.

Speaking on the new service and its impact, CEO-Used cars CarDekho.com, Rajat Sahni said, "In today's digital-first world, almost 70 percent of buyers start their journey online. We believe that dealers remain at the heart of the car selling business. We envision the provision of a seamless end-user experience across online and offline channels and are looking to extend our expertise in technology to our entrepreneurial partners."

The first partner under the programme, Soumya Roy Chaudhary of SRC Motors from Kolkata, said, "The latest move will allow us to extend our brand presence to an online medium and reach to more consumers to drive growth for us. Our business will witness incredible growth with this association."

Saurabh Tripathi, National Head - Partner Solutions, CarDekho.com, added, "We have always worked closely with our dealer partners to improve their business. With this program, we are looking to partner with the best 100 dealers who want to adopt digital as a medium to grow their business with changing times."

CarDekho.com has been actively working towards building an end-to-end used car buying and selling portal. To help users buy a good car, it launched TrustMark Warranties so that buyers know they are buying a quality car. The portal has verified more than one lakh cars listed on its platform.

Moreover, CarDekho has launched auctions platform to help users liquidate cars more swiftly.

The startup has also launched G-Cloud app to help dealers view their stock, add more used cars, manage leads and provide fair valuation.