eBay acquires Braintree to strengthen PayPal's mobile presence

Image
ANI London
Last Updated : Sep 27 2013 | 3:40 PM IST

Online shopping site eBay has reportedly purchased online payment firm Braintree for 800 million dollars in a bid to boost its PayPal unit's presence on mobile devices.

Despite PayPal being dominant in the online payment platform, it faces competition from firms such as Chicago-based Braintree, whose Venmo app lets consumers make payments on smartphones and tablets.

According to the BBC, about 40 percent of eBay's revenues come from PayPal, which has 120 million users.

An analyst at RBC Capital Markets, Mark Mahaney said that the deal between eBay and Braintree makes reasonable sense strategically as it expands PayPal's distribution and removes a competitor.

eBay's vice president of global product, Hill Ferguson hinted towards more acquisitions to boost PayPal's mobile offering.

The company said that the acquisition of Braintree should be completed by the end of the year, the report added.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Sep 27 2013 | 3:35 PM IST

Next Story