EFF creates new Do Not Track standard

The Electronic Frontier Foundation in partnership with Disconnect, Adblock, Medium, DuckDuckGo and Mixpanel has introduced a new Do Not Track standard.

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According to the Engadget, regardless of 'Do Not Track' being a standard option on Firefox, Chrome and Safari many advertisers are still secretly tracking the browsing habits of internet users.

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Casey Oppenheim, Disconnect CEO said in a statement that the failure of the ad industry and privacy groups to reach a compromise on DNT has led to a viral surge in ad blocking, massive losses for Internet companies dependent on ad revenue and increasingly malicious methods of tracking users and surfacing advertisements online.

Oppenheim also said that their hope is that this new DNT approach will protect a consumer's right to privacy and incentivize advertisers to respect user choice, paving a path that allows privacy and advertising to coexist.

The new standard will work with ad-blocking and tracker-blocking software to fully protect users against commercial snooping attempts. It allows domain operators to declare that they are onboard with DNT so that privacy-protecting software knows how aggressively to block communications with the site.