A new annual review report released by Google has said that the company banned more than 214,000 advertisers and disabled nearly 500 million bad ads in 2014.
The number is a sliver of the total traffic on AdWords but active investigation is an important step towards maintaining the system's reputation, reported The Verge.
The review report mentioned a scam that hit the internet with this summer's Ebola outbreak and offered discredited treatments for the disease. However, they were easily removed after they had been identified as AdWords has a blanket policy against misleading claims.
Bad ads are usually flagged through algorithms and then investigated in-person.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
