Home Credit India unveils refreshed brand identity, new logo; aims to transform shopping experience

Home Credit India, one of India's fastest growing non-banking financial company on Tuesday unveiled its refreshed brand identity and logo with a new tagline of 'Now You Can'. The new branding showcases Home Credit India as a global fintech company that is transforming the way the world shops through simple and seamless financing solutions.

In its new avatar, Home Credit India aims to make things that matter the most to customers more affordable through advanced technology, pan-India footprint, and presence at the point of sale, be it in store or online. The new brand identity is in sync with evolving needs and aspirations of Home Credit's customers. For Home Credit, these customers are "shoptimists" - ordinary people with a positive, can-do outlook in life and who believe that anything is achievable.

Empowering, seamless and reliable is the experience that Home Credit aims to deliver to these 'shoptimists' through this major rebranding exercise. While the new logo has a prominent smile with the value proposition around the attributes of being optimistic, progressive and belonging, the tagline 'Now You Can' shows the brand as an enabler for a better future for customers.

"For us, customers and their aspirations lie at the heart of our business. We want our "shoptimists" to feel smart and confident and have the best shopping experience so that they can live a happier life. The brand repositioning is a big milestone in our journey and clearly reflects our endeavor and commitment to help people across India afford things they need in their lives. Above all, the new logo and identity represents what we stand for today - Providing a new and wholesome shopping experience," said Tomas Hrdlicka, Chief Marketing Officer, Home Credit India.

The upcoming festive season will see this new branding and logo being used across a range of marketing campaigns and communication at thousands of point-of-sales. The communication in these campaigns will revolve around themes of customers staying connected with their family and friends with a smartphone at zero percent interest and similar other promotions.

Home Credit India is also launching series of promotional campaigns with double (zero interest and down payment) and triple zero (zero interest, down payment, and processing fee) financing offers on some selected mobiles of various manufacturers like Motorola, Vivo and Nokia for limited period.

Home Credit India's philosophy of providing consumers across age groups and varied profiles better access, more products, easier repayment channels and affordable EMI options that makes shopping affordable remains unchanged. Further, the rebranding reaffirms Home Credit's commitment to being a responsible lending institution committed to drive credit penetration and financial inclusion by offering financial solutions that are simple, transparent and accessible to all.

Home Credit India has been at the forefront of redefining customer experience through innovative products and services. The company recently launched a one of its kind Online Mini Cash Loan product. In May, the company launched a Mobile App that provides customers access on the go to his/her loan details, repayment schedule and information on the due amount.