HomePunch launches 'Loyalty Programme' in e-commerce

India's largest online megastore for home and kitchen appliances HomePunch has announced launch of first-of-its kind loyalty programme on its online platform.

With the programme, HomePunch consumers will be able to earn loyalty points on largest spectrum of products available on its online platform.

The initiative emulates the benefits of offline shopping on the virtual format which customers could so far enjoy only at established brick-and-mortar branded stores.

The programme allows a consumer to earn loyalty points for each and every purchase made on the platform. The points get accumulated on the user's account profile.

These points can be earned on purchases across 500 brands and over 25,000 products available on the platform. The accumulated loyalty points can be redeemed as a payment option on products for future purchases on HomePunch.

Consumers can also earn loyalty points by referring a friend and their successful registration as a consumer on HomePunch.

"As the festive season approaches, we want our customers to enjoy as many benefits as possible when they shop for their homes with us. Keeping this core value in mind, we have launched this unique Loyalty Programme that gives shoppers more reasons to come back to HomePunch and fulfill all their festive buying needs while enjoying rewards. The programme offers the kind of gratification that was, until now, only associated with offline loyalty schemes," said CEO HomePunch, Sachin Goel.

HomePunch also aims to promote popular products with special points to drive further engagement with consumers.

The online e-commerce platform has carved a solid niche for itself by bridging the void in the online e-commerce eco-system by empowering consumers to make informed decisions and helping them buy genuine and latest products. It also bolsters the business prospects of brands and retailers by addressing their concerns with respect to e-commerce in India.