Idea launches a suite of integrated Digital Entertainment apps

Idea Cellular, a telecom operator, announced its arrival into the digital world with the launch of three Mobile Apps - Idea Music Lounge, Idea Movie Club, and Idea Game Spark.

These digital content applications will serve as a one-stop entertainment destination initially for Idea subscribers, providing access on the fingertips to a large collection of popular and premium content, including a rich assortment of Hindi, Vernacular and International content.

"With the birth of 'Digital Idea', the company is gearing itself for catering to the growing population of mobile users who consume digital content on their mobile devices. Our vision for 'Digital Idea' is based on the concept of 'Digital Inclusion' rather than disruption - natural extension for the Idea transforming consumer," said Himanshu Kapania, Managing Director, Idea Cellular.

With the launch of Idea Music Lounge, Idea Movie Club and Idea Game Spark, the company has begun its transformation from a pure play mobile operator to an integrated digital services and solutions provider.

Idea Music Lounge offers nearly 2 million Indian and international music tracks initially, going up to nearly 20 million tracks soon, on Google Play Store and coming soon on iOS store. Idea Music Lounge hosts diverse content across 13 Indian languages as well as international artists and albums. Idea customers can stream music for free or download it 24x7. The app also allows customers to create their own music playlist in addition to existing playlists and radios.

Idea Music Lounge comes with a number of leading features such as 'DJ Mode' which enables transition of songs similar to DJ effect; 'Wake Up Mode' with the consumer's favorite song, and 'Dynamic Lyrics' feature to enable customers to sing along while listening to their favorite tracks and 'Data Saver mode'.

Idea Movie Club offers thousands of movies, Live TV and other services across all genres and several languages.

Idea Game Spark is a gaming destination with a collection of over 1,500 games across all genres. Targeted at the gaming aficionado and the casual gamer, the games can be played both in the online and offline mode.

An introductory offer is applicable on all three apps, due to which customers are entitled to receive a free 90-day subscription pack, after which charges will be applicable on download. The offer is valid up to 31st March 2017.

The digital services and apps provide all kinds of payment options viz. wallets, debit/credit card and net-banking etc. All these modes enable the user to pay easily and securely for games, subscriptions, avail offers and make in app purchases.

"Digital Entertainment services are just the beginning. Idea will, in the immediate future, also expand its digital offerings into digital communication, digital payments, cloud & storage, digital information and many more. 'Digital Idea' is for the masses to enable over 1.3 billion Indians to 'Get more out of life'," added Sunil Tolani, National Head of Digital Idea Cellular.