IIFA introduces its official merchandise

It's a treat for fans worldwide, as the team behind the forthcoming International Indian Film Academy (IIFA) celebrations in New York on July 14 has announced its official range of merchandise for the event.

New York based Easy Partners, a boutique licensing and merchandising company has tied up with the IIFA as the official merchandise partner to produce, market and sell the merchandise.

The official IIFA merchandise includes an interesting range of t-shirts, caps, key rings, hooded sweatshirts, tote bags, magnet and ticket holders among others that are stylised with the iconic IIFA's logo.

The merchandise is exclusively available on e-store.

Commenting on the IIFA's brand new step into merchandising, Andre Timmins, Director, Wizcraft International said, "The IIFA has grown exponentially each year and at the 18th edition, we are pleased to introduce our official merchandise with Easy Partners."

"With the launch of the IIFA merchandise, our ardent fans can connect and get the complete IIFA festival experience," Timmins added.

Cathy Cleghorn, Founder of Easy Partners said, "We are pleased to have formed a partnership with the IIFA as they have already built a mega-global brand. Together, we will help grow the IIFA brand by introducing a merchandise selection for devoted and enthusiastic fans to enjoy.