James Bond to dump beer for iconic vodka martini in 'Spectre'

Image
ANI London
Last Updated : Dec 17 2014 | 1:53 PM IST

Daniel Craig has recently announced that he will be seen sipping the iconic Vodka Martini in his new James Bond flick 'Spectre', after he ditched it for beer in the last film Skyfall.

Luxury vodka brand 'Belvedere' has recently inked the deal to bring back James Bond's favourite drink, martini, the Daily Express reported.

Sean Connery firstly uttered the immortal line "shaken not stirred" while ordering a vodka martini as Bond in 1964's 'Goldfinger.'

Charles Gibb, president of Belvedere Vodka, said that they felt privileged to be associated with Bond and with this deal there will be a return of classic traditional cocktails away from uber-sweet 15-ingredient type drinks.

Although the financial details of the tie-up are unknown, but the partnership represents a major coup for a label that only launched in 1993.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Dec 17 2014 | 1:15 PM IST

Next Story