More than 70 percent of Facebook's $3.45 bln revenue came from mobile ads in Q1

Image
ANI Washington
Last Updated : Apr 23 2015 | 3:13 PM IST

While reporting its first quarter earnings today, Facebook has revealed that it now has 1.44 billion monthly active users and 1.25 billion on mobile, marking a 13 and 24 percent increase respectively. At least 936 million people use the platform every single day.

By posting revenue totaling 3.45 billion dollars in Q1, Facebook recorded a 42 percent increase over the same period last year. However, the shift to mobile continued, with 73 percent of its revenue coming from mobile ads as opposed to 59 percent for this period last year, reported The Verge.

The company's net income, too, went up by 28 percent to 1.19 billion dollars.

Facebook also disclosed that it saw more than four billion daily video views.

The social media site's revenue although failed to meet expectations yet, a 42 percent increase in revenue year over year on 17 percent daily user growth was remarkable.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 23 2015 | 3:01 PM IST

Next Story