Morgan Stanley gives Goibibo top spot in hotel booking

As per a recent research report by Morgan Stanley (Report released in December 2015), Goibibo.com has been ranked as the number one hotel booking and search engine pan India.

Being the most preferred OTA by hoteliers across parameters in India, Goibibo has crossed 1.6 million hotel bookings for the period of October to December 2015.

With an estimated growth of 400 percent YOY, the largest online hotels booking engine in India has contributed to around 71 percent of the bookings in the month of December 2015 up from 42 percent a year ago.

Goibibo has been rated number one by hoteliers across parameters comprising: Higher booking volumes; Confirmed Bookings; Last Minute Bookings; Backend and IT support; Insights and market intelligence.

As per the same research report besides being number one, Goibibo is also the fastest growing hotels OTA in India. Goibibo's hotels facing technologies is also the most used amongst hoteliers.

"We are excited that we have achieved the No 1 position in India in the hotels category. We have been able to achieve the same by strengthening network effects, providing superior user experience on mobile and delivering powerful tools and technologies to thousands of hotels," said Founder, Goibibo, Ashish Kashyap.

"Hotel bookings on Goibibo are diversified and come from across categories of hotels and geographies. 45 percent comes from 0-2 star rated hotels, followed by 38 percent from 3 star category and 17 percent is garnered from 4-5 star rated hotels," added Kashyap.

He also added that business destinations contribute close to 45 percent of hotel bookings whereas leisure destinations constitutes to about 55 percent of hotel booking volumes.

As per the same research report of Morgan Stanley, Goibibo is also contributing the largest growth to hotels across geographies.