Myntra's 'End of Reason Sale' clocks two million product orders on Day 1

Around Rs. 700 crore worth of products were added to the wish list

India's biggest fashion shopping sale, the fourth edition of Myntra's 'End of Reason sale', clocked over two million item orders placed by end of day one of the two-day weekend sale.

In the run up to the opening of the sale at 12 a.m. on Saturday, around Rs. 700 crore worth of products were added to the EORS wish list (A special feature offered for EORS-4). The wish list was offered for the first time for short listing of items to go on sale.

Also, the Myntra App was ranked number one on iOS in India across all categories.

Myntra and EORS were among the top searched items on Google and Twitter, with search trends higher than Amazon, during the same period.

"The fourth edition of EORS has received phenomenal response so far. On the first day of the sale, we have seen installation of half a million Apps and 25 million visits to our platform with two million product orders by the end of the day. We also exceeded the 20x daily sales target," said CEO Myntra, Ananth Narayanan.

"As always, the branded sports category has been doing exceptionally well and has clocked almost 3x of all sales across India of top sports brands per day. Basis the current traction, we have also exceeded all of offline sales put together for the top men and women wear brands as well yesterday," he added.

The fourth edition of EORS is being held on the July 2-3rd of July.

It brings an unprecedented opportunity for shoppers across the country to buy the latest designs and styles from the world's leading brands. EORS has emerged as the most sought after event in fashion industry in the country and is one of the most important properties of Myntra.

EORS breaks away from the traditional end of season sale format which usually last for six to seven weeks. In the span of just two days, shoppers can avail the best of fashion from the widest catalogue at prices never heard of.