Ola's connected car platform for ridesharing, Ola Play launches in Hyderabad

Taxi aggregator Ola on Monday announced the launch of Ola Play, its connected car platform for ridesharing in Hyderabad.

Powered by proprietary in-car and cloud technologies from Ola, Ola Play brings advance car controls, choice of personalized content and a fully connected interactive experience for users on the move. Together with Hyderabad, Ola Play is now available in four cities in the country viz. Mumbai, Delhi, Bangalore and Hyderabad.

The average time spent by customers in a cab in Hyderabad is 40mins. Ola believes there are interesting opportunities ahead for how customers interact with the technology available in its cabs.

Ola Play allows various partners like Apple Music, Sony LIV, AIB, Arre', Audio Compass, among others, to build a high quality interactive experience for users. Customers can enjoy the immersive Ola Play experience from their own devices or from the large screen devices mounted in-car, along with cars surround sound systems.

"We believe this will enhance the future of automobiles and the mobility experience for millions in the time to come for both customers and driver-partners. With Ola Play, we have brought onboard, some of the leading International and National content and technology partners, to build a platform that is highly interactive, contextual and intelligent, to offer a truly connected ride sharing experience to our customers," said Sr. Director and Head of Ola Play, Ankit Jain.

"With Hyderabad emerging as the preferred destination for several leading technology companies, the city demands a smart mobility solution to complement its growing infrastructure. With lakhs of working and business professionals looking to stay connected on the move, Prime as a category has become the most obvious solution for these commuters through its Auto WiFi connect feature. With the introduction of Ola Play on the Prime category, we are taking this experience several notches higher by enabling an unmatched in-cab experience," said Senior Director, Marketing Communication, Ola, Anand Subramanian.

Ola launched its services in the city of Hyderabad in May 2014, and has over the years grown to become the preferred mode of transport for residents and tourists alike.

Diverse mobility solutions including Micro, Mini, Auto-rickshaws, Prime, Rentals and Outstation, have effectively enabled seamless commuting experience and built last mile connectivity for the city.