Steelbird International invests Rs. 40 Cr. in new air filter plant

One of India's leading players in auto-components industry, Steelbird International on Wednesday announced expansion of its manufacturing capacity with a new unit. As per the information provided, the company has invested around Rs 40 crores in the plant and close to 80 percent of the capacity has already been booked.

Spread over 40,000 square feet, this hi-tech plant will come up in the vicinity of Steelbird's existing plants in Pant Nagar (Uttarakhand).

The state-of-the-art plant will be equipped with the latest machinery and comply with the international standards of quality control and pollution norms.

The new facility will complement the company's overall production capacity, which is currently pegged at 60,000 units per day, and will scale it to over 100,000 units, combing air filters, and rubber parts which include dampers, O-rings, oil seals, mattings, dust covers and foot-rest covers for two-wheelers.

"The time right now is rather scary for conventional players in the automotive business, but the next three to five years are still going to see an upward trend. With commitment from our customers, we decided to invest in this new facility with a vision to recover the capital over the next three years," said executive director Steelbird International, Manav Kapur.

"Having over five thousand retail points in the country and five zonal warehouses, network expansion is another focus on our agenda for growth over the next couple of years," he added.

The company has its presence in Original Equipment Manufacturer (OEM), export and aftermarket sectors.

Greaves Cotton, Tata Ficosa, Lumax, and Royal Enfield remain its key customers in the OEM space.

Parts are also exported to Italy, Germany and neighbouring countries including Sri Lanka, Bangladesh, and Nepal.