Tinder Plus set to launch on Monday for 9.99 dollars

Image
ANI Washington
Last Updated : Mar 01 2015 | 2:42 PM IST

Dating app Tinder's first foray into the world of freemium monetization, Tinder Plus, is set to launch on Monday for 9.99 dollars, a report said.

The app has been testing pricing in several markets over the past few months, with prices ranging from 0.99 dollars to 19.99 dollars per month. Sources said that the pricing is expected to vary from market to market but added that the service will hit the U.S. market at a price under 10 dollars, reported TechCrunch.

This is the first time Tinder has asked its users to start paying for a product.

The new Tinder Plus will come with a slew of features that will add broader functionality to the service. One of the most attractive and highly requested feature would be the Rewind function that will allow users to go back to the very last person they swiped left on. Instead of losing them forever, users can pay a little extra to bring them back and get a second look.

It will also be advertisement free and include a Passport feature, which will allow users to search for matches anywhere in the world instead of being locked into their actual location, the report said.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Mar 01 2015 | 1:32 PM IST

Next Story