A new survey suggests that most women spend 40 minutes to get ready to see a new boyfriend, and many refuse go to bare-faced until they've been in the relationship for four weeks.
According to a British surveym, six out of 10 women surveyed would wait at least a month before showing their bare face to a new flame.
The survey of 2,000 single women conducted by UK high-street pharmacy and beauty store Superdrug revealed that "many women claim they feel far less attractive, less confident and more vulnerable without a full face of make-up," the New York Daily News reported.
Sarah Sharp, Superdrug's Head of Beauty said that many women consider going au natural in front of a new partner quite a serious step, as they are exposing themselves completely.
The survey also found that women spend at least 40 minutes getting ready to see a new boyfriend.
But it's not just prospective partners that women are hiding from: 32 percent of the women surveyed "would hate for work colleagues to see them without make-up," while 20 percent couldn't face their boss sans slap.
And the trend isn't confined to new relationships: almost a third of women surveyed (31 percent) "would hate to bump into an ex-partner" without any makeup on.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
